England won the 1966 World Cup and one of the winners, Gordon Banks joined Stoke in April 1967 in what was a master stroke signing by Tony Waddington he also brought in Arsenal winger George Eastham. On the pitch Stoke continued to finish in mid table this time in 12th spot.

1966 saw Albert Henshall return to the club as chairman and England won the World Cup, two of Alf Ramsey's squad would sign for Stoke within the next twelve months. In the summer of 1966 Waddington secured the services of former Newcastle United winger George Eastham from Arsenal for £35,000. The other was goalkeeper Gordon Banks who was snapped up for a bargain £52,000 from Leicester City in April 1967. Matt Gillies, the Leicester manager was coming under considerable pressure to play his young reserve Peter Shilton and decided to sell the 29-year-old Banks to Stoke. It is widely considered that this was a 'steal' as Banks carried on to play for England for another five years. Banks left English football in 1972 and ironically Stoke signed Shilton as his replacement.

Stoke had a fine, enterprising squad in 1966–67 and they ran up some fine results, beating eventual champions Manchester United 3–0 as well as Tottenham Hotspur, Nottingham Forest, Everton and West Bromwich Albion all before October. However with Stoke looking forward to a potentially great season the fans were shocked when John Ritchie was sold to Sheffield Wednesday for £70,000 in November 1966. Whilst Wednesday paid a lot of money for Ritchie it came as a surprise as a month before Stoke had sold unsuccessful reserve striker John Woodward to Aston Villa for £30,000. But Ritchie's departure was soon forgotten as the team battled on holding on to a mid-table position.

...
Wikipedia