After the club's best ever season last campaign Stoke struggled to live up to their previous success and finished the season in a mid-table position of 10th. However it was a to be a season of record making with three being set during the 1936–37 season. A record attendance of 51,373 made it into the Victoria Ground on 29 March to watch a 0–0 draw with Arsenal. However the most remarkable achievement was that of a 10–3 victory over Staffordshire rivals West Bromwich Albion and thirdly, Freddie Steele finished the season with 33 league goals.

During the summer of 1936 there was a change at boardroom level with Mr H. Booth replacing Mr A. Sherwin as chairman. After the club's best ever season in 1935–36 Stoke found it difficult in the 1936–37 season to improve and a disappointing 10th-place finish was the final outcome. Stoke were hampered by a poor away record with only three wins forthcoming during the season and an equal record of 15 wins and defeats a mid-table finish was the obvious outcome.

During the 1936–37 season Stoke made three new club records which all still stand. A record attendance of 51,373 made it into the Victoria Ground on 29 March to watch a 0–0 draw with Arsenal. However the most remarkable achievement was that of a 10–3 victory over Staffordshire rivals West Bromwich Albion and thirdly, Freddie Steele finished the season with 33 league goals.

A 10–3 win over West Bromwich Albion is Stoke City's record League victory here is a summary of the match.

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