The 1936–37 season was Port Vale's 31st season of football in the Football League, and their first season (second overall) back in the Third Division North following their relegation from the Second Division. For the first time in the club's history, rivals Stoke City were playing two leagues above them. The "Valiants" played in white shirts and black socks – a look that they kept for the rest of the century and beyond. Manager Warney Cresswell would prove to be the first of Vale's managers to be recognizable as a manager to modern observers, training the players to ensure fitness, allowing them to relax together as a group, and searching the country for fresh talent. His modern techniques were not enough to ensure promotion, despite a mid-season unbeaten run of thirteen games in an otherwise unremarkable season.

During the pre-season build-up, former England international full-back Warney Cresswell was appointed as manager-coach, filling a position which had remained vacant since September 1936. Described as 'a very knowledgeable man about football', he increased the playing staff to twenty, signing winger Gerry Kelly (Chester); right-half Tommy Ward (Grimsby Town); and left-half Spencer Evans (Altrincham). Cresswell also began running the players and pushing them in the gym, in order to get them fit for the season. In between heavy training sessions he encouraged the players to relax with snooker and billiards competitions. The club also decided to introduce a new strip of white shirts and black shorts, a look they retain to this day.

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