1775–1795 in fashion

Fashion in the twenty years between 1775–1795 in European countries and North America became simpler and less elaborate. These changes were a result of emerging modern ideals of selfhood, the declining fashionability of Rococo, and the widespread embrace of the ideals of Enlightenment philosophers such as Jean-Jacques Rousseau.

It is also at this time when the concept of fashion, as it is known today, begins. Prior to this point, clothes as a means of self-expression were limited. Guild-controlled systems of production and distribution, and the sumptuary laws made clothing both hard to come by and expensive for the common people. However, by 1750 the consumer revolution brought about cheaper copies of fashionable styles, allowing members of all classes to partake in fashionable dress. Thus, fashion begins to represent an expression of individuality. The constant change in dress mirrored political and social ideals of the time.

As the radicals and Jacobins became more powerful, there was a revulsion against high-fashion because of its extravagance and its association with royalty and aristocracy. It was replaced with a sort of "anti-fashion" for men and women that emphasized simplicity and modesty. The men wore plain, dark clothing and short unpowdered hair. During the Terror of 1794, the workaday outfits of the sans-culottes symbolized Jacobin egalitarianism.

High fashion and extravagance returned to France and its satellite states under the Directory, 1795–99, with its "directoire" styles; the men did not return to extravagant customs.Cite error: A <ref> tag is missing the closing </ref> (see the help page). For men, coats, waistcoats and of previous decades continued to be fashionable across the Western world, although they too changed silhouette in this period, becoming slimmer and using earthier colors and more matte fabrics.

Women's clothing styles maintained an emphasis on the conical shape of the torso while the shape of the skirts changed throughout the period. The wide panniers (holding the skirts out at the side) for the most part disappeared by 1780 for all but the most formal court functions, and false rumps (bum-pads or hip-pads) were worn for a time.

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