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10 Minutes (song)

"10 Minutes"
10 Minutes (Inna song - cover art).png
Single by INNA feat. Play & Win
from the album Hot
Released 25 January 2010
Format Digital download, CD single
Recorded 2009
Play & Win Studios
(Constanta, Romania)
Genre House
Length 3:21 (Play & Win Radio Edit)
4:08 (Play & Win Club Remix)
2.32 (UK Radio Edit)
Label Roton Records
Songwriter(s) Sebastian Barac, Radu Bolfea, Marcel Botezan
Producer(s) Sebastian Barac, Radu Bolfea, Marcel Botezan
Inna singles chronology
"Amazing"
(2009)
"10 Minutes"
(2010)
"Sun Is Up"
(2010)
UK single artwork
UK single artwork
Music video
"10 Minutes" on YouTube

"10 Minutes" is a song by Romanian dance/pop vocalist Inna extracted from her debut studio album Hot (2009). Released on 25 January 2010, the single acts as the fifth release from her full-length record. "10 Minutes" was written and produced by the Play & Win-members Radu Bolfea, Sebastian Barac and Marcel Botezan, and was released digitally and physically mid 2010. The official music video for the single was shot in London, United Kingdom by Paul Boyd and premiered on 29 June 2010 on Inna's YouTube channel. Lyrically, "10 Minutes" speaks about partying and going to clubs. It is a house song, more influenced by American music than its predecessor "Amazing". "10 Minutes" peaked at number-eight on the French Singles Chart, making it Inna's fourth song in-a-row to enter the chart's top-ten.

"10 Minutes" was leaked on Inna's YouTube channel on 23 December 2009 under the title of "Karaoke with Inna". Subsequently, it was sent to the Romanian mainstream radios (such as Kiss FM) on 25 January 2010. The production and writing process of the single was handled by native production trio Play & Win. While they also wrote and produced her previous singles, this record is more heavily influenced by American music than the previous songs released by Inna, with the house beats being not very much emphasised here

To promote the release of Inna's debut album Hot in her home country Romania, the song "10 Minutes" was sent to radio stations in January 2010. Following the airplay premiere of the song, "10 Minutes" debuted on the Romanian Top 100. But without any music video promotion it only peaked at number eighteen on 28 February 2010, being the first of Inna's singles not to enter the top ten. When the music video was released it was sent to two main Romanian music channels: 1Music and MTV Romania. It entered heavy rotation on MTV and re-entered the Romanian Top 100, but did not manage to reach the top forty, because of the lack of promotion. It has also entered the top ten of the MTV Hitlist.


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