10 is the seventh studio album by New Kids on the Block. It was released on April 2, 2013. This is the band's first studio album since 2008's The Block, as well as their first album released independently after departing from Interscope Records. The album title refers to it being their tenth album release in the US (including compilation albums). The album made its debut on the Billboard 200 at number 6 and number 1 on the Top Independent Albums.

On January 22, 2013, the group appeared on The View and announced that they would release a new single titled "Remix (I Like The)" on January 28 and a new album titled 10 would be released on April 2, 2013. During the show, they also announced that they would tour with 98 Degrees and Boyz II Men as their opening acts in summer 2013. On February 6, the band released the official track listing for the album's standard edition on their official website.

They released the second single, "The Whisper" on August 1, 2013. The video features footage from The Package Tour.

The album received mixed to positive reviews from critics. Review aggregator Metacritic gave the album a score of 52 out of 100, indicating mixed or average reviews.The Huffington Post gave the album a positive review, complimenting its modern tastes, swaying hooks, and sensitive lyrics.Artistdirect gave the album 5 out of 5 stars, stating that the album feels unequivocally and undeniably "new".AllMusic reviewer Stephen Thomas Erlewine gave the album three stars out of five, calling it cleanly produced, tuneful, middle-of-the road pop. A negative review came from Idolator reviewer Mike Wass, who criticized the album's outdated dance pop and overwrought ballads, giving the album 2.5 out of 5 stars.

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