10:10
| Formation | 1 September 2009 |
|---|---|
| Type | INGO non-profit charity |
| Purpose | Climate change action, carbon emissions reduction |
| Headquarters | London |
| Website | 1010uk |
10:10 is a charity that enables people to take practical action on climate change, and combines these local actions to inspire a more ambitious approach to the issue at every level of society.
Founded in 2009, 10:10 began by campaigning for a 10% reduction in carbon emissions in 2010, and has since broadened its approach to include a range of projects focused on carbon reduction and renewable energy.
Its three main projects are Solar Schools, which helps communities crowdfund the cost of solar panels for their local schools; #itshappening, which showcases positive examples of progress on climate change; and Back Balcombe, which supports a solar power cooperative in the Sussex village targeted for oil drilling, and promotes community-scale renewable energy nationally.
10:10 was established by the team that produced climate change docudrama The Age of Stupid, and originally focused on helping people and organisations reduce their carbon emissions by 10% in 2010. By uniting people around a simple short term target, 10:10 aimed to demonstrate public commitment to action on climate change, and build pressure for a strong global treaty at the 2009 UN Climate Change Conference in Copenhagen.
A public launch event was held at Tate Modern in London in September 2009, where members of the public could make a personal commitment to the 10% goal.
In the first 72 hours 10,000 people, businesses and organisations signed up, including ZSL London Zoo, the Royal Opera House and Tottenham Hotspur Football Club.
On 27 March 2014, 10:10 launched Back Balcombe, a project set up to support the renewable energy co-operative REPOWERBalcombe, and use its prominence to promote community-scale renewable energy nationally. In summer 2013, Balcombe became the focal point for a national debate about the role of shale gas and oil in Britain's energy mix, after the start of exploratory oil drilling nearby sparked a major protest and divided local opinion.
...
Wikipedia