104.9 Star FM
 |
|
| Broadcast area | Albury RA1 |
|---|---|
| Branding | Hit104.9 |
| Slogan | The Border's #1 Hit Music Station |
| Format | Contemporary hit radio |
| Language(s) | English |
| Audience share | 22.9% (11 June 2014, Xtra Research) |
| ERP | 100,000 watts |
| HAAT | 443 m |
| Affiliations | Hit Network |
| Owner |
Southern Cross Austereo (Radio Albury Wodonga Pty Ltd) |
| Sister stations | 2BDR |
| Website | Official website |
hit104.9 The Border (ACMA callsign: 2AAY) is an Australian radio station owned by Southern Cross Media. The station is based in Albury New South Wales. Some programs based in Albury are simulcast to other Hit Network regional radio stations across the country.
Hit104.9 recently changed from a 10 in a row music format to 50 Minutes Non Stop - playing 50 minute blocks of music ad free. There is no current breakfast team for Hit104.9 after Tom & Olly announced their departure from the station.
On 14 December, Southern Cross Austero rebranded all of their regional Hit Network affiliated stations to one centralised "Hit" brand.
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