Λόγος

Logos (UK: /ˈloʊɡɒs, ˈlɒɡɒs/, US: /ˈloʊɡoʊs/; Ancient Greek: , translit. lógos; from , légō, lit. 'I say') is a term in Western philosophy, psychology, rhetoric, and religion derived from a Greek word variously meaning "ground", "plea", "opinion", "expectation", "word", "speech", "account", "reason", "proportion", and "discourse", but it became a technical term in philosophy beginning with Heraclitus (c. 535 – c. 475 BC), who used the term for a principle of order and knowledge.Logos is the logic behind an argument.Logos tries to persuade an audience using logical arguments and supportive evidence. Logos is a persuasive technique often used in writing and rhetoric.

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