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Werner Erhard (book)

Werner Erhard
Werner Erhard The Transformation of a Man The Founding of est.jpg
1978 Edition
Author William Warren Bartley
Country United States
Language English
Genre Biography
Publisher Clarkson Potter
Publication date
1978
Media type Print (Hardback)
Pages 279
ISBN
OCLC 3892730
158 B
LC Class RC339.52.E7 B37 1978

Werner Erhard: The Transformation of a Man, The Founding of est is a biography of Werner Erhard by philosophy professor William Warren Bartley, III. The book was published in 1978 by Clarkson Potter. Bartley was professor of philosophy at California State University and had studied with philosopher Karl Popper. He was the author of several books on philosophy, including a biography about Ludwig Wittgenstein. Prior to writing the book, Bartley was a friend of Erhard's and was involved in his company Erhard Seminars Training (est). While writing the book, Bartley was paid US$30,000 in the role of philosophical consultant for est. Erhard wrote a foreword to the book. The book's structure describes Erhard's education, transformation, reconnection with his family, and the theories of the est training.

The book became a bestseller and was well received by graduates of the est training. Reviewers generally commented that the book was favorable to Erhard, and a number of critics felt that it was unduly so, or lacked objectivity, citing Bartley's close relationship to Erhard. Responses to the writing were mixed; while some reviewers found it well written and entertaining, others felt the tone was too slick, promotional, or hagiographic.

Werner Erhard (born John Paul Rosenberg), a California-based former salesman, training manager and executive in the encyclopedia business, created the Erhard Seminars Training (est) course in 1971. est was a form of Large Group Awareness Training, and was part of the Human Potential Movement. est was a four-day, 60-hour self-help program given to groups of 250 people at a time. The program was very intensive: each day would contain 15–20 hours of instruction. During the training, est personnel utilized jargon to convey key concepts, and participants had to agree to certain rules which remained in effect for the duration of the course. Participants were taught that they were responsible for their life outcomes, and were promised a dramatic change in their self-perception.


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