Tostitos
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| Owner | Frito-Lay |
|---|---|
| Introduced | 1979 |
| Tagline | Bring the party |
| Website |
Official American website Official Mexican website Official Canadian website |
Tostitos is a brand of tortilla chips and (more recently) dips produced by Frito-Lay.
In January 1978, Frito-Lay's product development group led by Jack Liczkowski had completed development of Tostitos. The chips were round, made of white corn and had a more authentic "Mexican" flavor. Part of achieving this authenticity occurred after research discovered that Mexicans, after cooking corn with lime, did not rinse the corn completely; therefore, the resulting stone ground corn masa has higher content of lime and lower pH. When frying the formed chips, calcium hydroxide reacts with oil and gives this specific taste. After successful test marketing in 1979, Tostitos Traditional Flavor and Tostitos Nacho Cheese Flavor went into national distribution in 1980 in the United States and have reached the sales of $140 million, making it one of the most successful new product introductions in Frito-Lay history. The chips are often eaten with salsa or nacho cheese dip, which the company also produces.
There are several varieties of Tostitos chips:
Some Frito-Lay brand seasoned products, including some flavors of Tostitos, contain pork enzymes in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack products to develop 'unique flavors'. The presence of pig-derived ingredients makes them unsuitable for vegetarians, vegans, as well as non-kosher (sinful for observant Jews to eat), and haraam (sinful for observant Muslims to eat).
Since 1995, Tostitos has been the title sponsor of the Fiesta Bowl, one of the four bowl games that make up the Bowl Championship Series, the unofficial national championship of the Division I Football Bowl Subdivision (formerly Division I-A). The game was played at Sun Devil Stadium in Tempe, Arizona through 2006 before moving to University of Phoenix Stadium in Glendale, Arizona in 2007.
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