Sleeved blanket

A sleeved blanket is a snuggy. Aka a body-length blanket with sleeves usually made of fleece or Vellux material. It is similar in design to a bathrobe that is meant to be worn backwards (i.e., with the opening in the back). The product has been marketed by various brands as the Snuggie, Snuggler, Doojo, Toasty Wrap, and Slanket, with varying sizes, colors and qualities of materials but similar basic design. The "Snuggie" brand itself also became a phenomenon of pop culture, outselling other brands and being referenced or imitated by many comedians or TV shows.

In late 2008 and early 2009 the Snuggie brand of sleeved blankets became a pop culture phenomenon, sometimes described humorously as a "cult".

The product became famous after a direct response commercial promoting the product was aired. It was featured on television programs like Today where cast and crew donned Snuggie blankets for a segment which was described as looking like a Black Protestant choir. Others have described mass-snuggie wearing as looking like a Harry Potter convention. The Associated Press likened it to a "monk's ensemble in fleece" and proclaimed it the "ultimate kitsch gift". The Snuggie initially sold singly for $14.95, and later in sets of two for $19.95.

The Slanket was mentioned in an episode of NBC's 30 Rock entitled "The Ones". The product has also been ridiculed as a "backwards robe" or simple reinvention of the coat on radio and television talk shows in the United States. Comparisons have also been made with the Thneed, a highly promoted, amorphous garment in the Dr. Seuss story, The Lorax.

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