Seu Creysson

The character's first appearance was news of him buying a fictitious business called Grupo Capivara (a contender of the show's Organizações Tabajara, who did commercials complaining about Tabajara's products) as it was entering bankruptcy- which was meant to parody the debacle of Brazilian airline Transbrasil, that after going bankrupt was bought by an entrepreneur for just one Brazilian real - that was rechristened "Grupo Capivara Seu Creysson" and launched a line of popular products.[1]

During the elections of 2002, Seu Creysson ran for President of Brazil, and he founded his own political party, the PÇSC. In a blending of fantasy and reality, Casseta & Planeta ran real political rallies promoting the candidacy of Seu Creysson, and they had a significant following among the public.

Casseta & Planeta also published a book based on the character, Seu Creysson, Vídia i Óbria (roughly "Seu Creysson, Lifeium et Workiums"), which contained a compilation of the sketches from the program and was one of the best-selling books of the year. Veja, Brazil's most important magazine, billed the book as non-fiction (as most humor books) in its best-seller list.

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