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Robi

Robi Axiata Limited
Limited company
Industry Telecommunications
Predecessor Telekom Malaysia International Bangladesh Limited
Founded 1997
Headquarters Robi Corporate Office, 53 Gulshan South Avenue, Gulshan-1, Dhaka, Bangladesh
Area served
Bangladesh
Key people
Mahtab Uddin Ahmed CEO
A K M Morshed CTO
Matiul Islam Nowshad CCPO
Yap Wai Yip CFO
Products Mobile Telephony, EDGE, GSM, GPRS, UMTS, HSDPA, HSUPA, HSPA, HSPA+, LTE-A
Revenue Increase 9.4% in 2014
Parent Axiata Group Berhad (68.7%), Bharti Airtel (25%) and NTT DoCoMo (6.3%)
Website www.robi.com.bd

Robi Axiata Limited, DBA Robi (Bengali: রবি), is the second largest mobile network operator of Bangladesh. It is a joint venture between Axiata Group Berhad, of Malaysia, Bharti Airtel Limited, of India and NTT DoCoMo Inc., of Japan. Axiata holds 68.7% controlling stake in the entity, Bharti holds 25% while the remaining 6.3% is held by NTT DOCOMO of Japan.

The first merger of Bangladesh’s telecom sector has come into effect with the beginning of the operation of Robi Axiata Limited as the merged company on November 16, 2016. Following the merger of Robi and airtel, the merged company is now known as Robi Axiata Limited. Having successfully completed the merger process, Robi has emerged as the second largest mobile phone operator in Bangladesh. The merged company has nationwide network coverage.

Robi first commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘AKTEL’. In 2010 the company was re-branded to ‘Robi’ and the company changed its name to Robi Axiata Limited. As of November 2016, Robi Axiata uses two brands 'robi' and 'airtel' for its mobile services. ‘airtel’ is as an independent product brand of Robi Axiata. Robi Axiata has spectrum on GSM 900, 1800 and 2100 MHz bands.

Robi Axiata Limited started as a joint venture company between Telekom Malaysia and AK Khan and Company. It was formerly known as Telekom Malaysia International Bangladesh Limited which commenced operations in Bangladesh in 1997 with the brand name 'AKTEL'. In 2008, AK Khan and Company exited the business by selling its 30% stake to Japan's NTT Docomo for US$350 million.

On March 28, 2010, 'AKTEL' was rebranded as 'Robi' which means Sun in Bengali. It also took the logo of parent company Axiata Group which itself also went through a major rebranding in 2009. In 2013, after five years of presence, Docomo reduced its ownership to 8% for Axiata to take 92%.


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