React (media franchise)

React (sometimes stylized in all caps as REACT) is a media franchise used by the Fine Brothers consisting of several online series centering on a group of individuals reacting to viral videos, trends, video games, film trailers, or music videos. The franchise was launched with the YouTube debut of Kids React in October 2010, and then grew to encompass four more series uploaded on the Fine Brothers' primary YouTube channel, a separate YouTube channel with various reaction-related content, as well as a television series titled React to That.

In 2016, the duo announced React World, a program and channel in which they would license the format of their React shows to creators, which led to widespread negative reception from viewers and fellow content creators, as well as confusion about what their format is. This eventually lead to The Fine Bros. to removing all videos related to React World, essentially pulling the plug on the React World program.

Episode counts are taken from the Fine Brothers' aggregate playlist of 419 videos, which includes special episodes such as their April Fool's "Cats React" special.

Benny and Rafi Fine launched a series titled Kids React on October 16, 2010, the first video being "Kids React to Viral Videos #1 (Double Rainbow, Obama Fail, Twin Rabbits, Snickers Halloween)". The Kids React series features The Fine Brothers, off-camera, showing kids ages 4–14 (7-13 as of September 2016, 7-11 as of October 2016) several viral videos or popular YouTubers and having the kids react to the videos.

The most popular Kids React episode to date is "KIDS REACT TO HARLEM SHAKE", with over 30.3 million views as of May 2, 2015. The popularity of Kids React made it possible for the online series to win a special Emmy Award at the 39th Daytime Emmy Awards in 2012. The Emmy Award, that was given in cooperation with AOL, was awarded to the Fine Brothers for "Best Viral Video Series". After their Emmy win, the brothers stated, "Not a lot has changed [after winning the Emmy] other than realizing that there are shows on YouTube like React that can get similar if not better viewership than mainstream entertainment can."

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