Paul Bassett

Paul bassett is a Korean coffee chain founded in 2009. This coffee chain has a same name as a name of barista Paul Bassett from Australia who won the championship at the WBC in 2003. They first opened the store at Shinsegae Gangnam in 2009. There are 93 cafes of Paul Bassett in Korea (May 30, 2017 standard). They achieved 9.7 billion won per year in 2009, after 3 years they started. In 2014, they achieved 2740 million won. Their goal is to achieve 170 billion won per year in 2020.

Name : Paul Bassett

Nationality : Australia

Career : 2003 Australia Barista Championship Winner; 2003 World Barista Championship Winner

Paul Bassett came to Busan with Salvatore Cuomo May 26, 2017.

Etc : He is currently a world champion barista. He is now active in Sydney, Australia, and is expanding its activities in Asia and Europe.

Their logo starts with Paul Bassett's autograph. Paul Bassett (coffee chain), which is based on coffee philosophy and principles and coffee flavor he thinks, symbolizes the brand as an autograph to declare the passion and authenticity of Barista.

After image with eye-catching feeling of sunlight shining through the crown was shaped as 'rhombus'. The center line was added to the rhombus, and it became a form of 'bean' which is the basis of brand quality, taste and freshness. The ‘beans’ were repeated at regular intervals and connected with a non-thick straight line. It expresses the stubbornness, philosophy, and sophistication of the brand.

They use colors to keep in mind the harmony with the logo. The default color combinations are brand colors black / coffee brown / latte brown. When entering the texture and point of the ingredients, Crown red color / white is used to express the passion and vitality of Paul Bassett. They use white / black when you need a clear value representation of your brand.

Paul Bassett is making continuous investments to promote the right coffee culture. They are supporting one Ethiopian child in every shop so that they can improve the environment in coffee producing farms. (Ethiopia is the country of origin of coffee and the coffee of Paul Bassett.)

While specialty coffee production farms are making continuous investments, the environment of coffee farmers still needs a lot of improvement. Paul Bassett works with World Vision, an international relief and development agency under the value of '1 Shop = 1 Child'.

Every store opens with a child who lives in Ethiopia.

Also, M’s seed which owns Paul Bassett have a agreement with the department of environment to decrease carbon dioxide.

The company is known for its peculiar coffee menu “Lungo” and Latte, Latte Frappe, Sangha Farm Milk Ice-Cream. The unique thing about this company is that it doesn’t sell Americano. It also sells other coffees, yogurts, teas, sparkling ades, beers, chocolates, baked goods, various coffee beans.

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