Mother (advertising agency)

Mother is a creative agency with offices in London, New York and Buenos Aires. Mother is the UK’s largest independent advertising agency. The agency's philosophy is "To make great work, have fun and make a living. Always in that order."

Founded around a London kitchen table in 1996 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville. Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005.

The agency is known for advertising campaigns from the early Levi’s Odyssey spoof for Lilt, its celebrity-fronted "Goldspot" cinema adverts for Orange, "Here Come The Girls" for Boots and the PG Tips campaign featuring Al and Monkey. The agency has a reputation for campaigns beyond traditional advertising having produced a feature-length film for Eurostar Somers Town, a comedy gala for Amnesty International to celebrate its 50th anniversary and a live fashion spectacular for Target.

Mother has pioneered a creative culture where all employees work directly with clients, including the creative teams. In changing to a corporate employee-valued culture, Mother included open work spaces, casual dress, "self-improvement bonuses", birthdays off and prompt recognition and rewards for good work. Focusing on employee needs generated more awareness of customer needs and services leading to both customer and talent retention. Between 2002 and 2005 revenue tripled. It is the agency of record for many brands including: Coca-Cola, Stella Artois, Beck's, Boots, IKEA, COI (Government anti drugs), PG Tips, Pot Noodle, Amnesty International, HTC, Jacobs Coffee and Acer.

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