Monster Munch

Monster Munch are a baked corn snack aimed at children that are in the shape of monster's feet according to Walker's. They are mostly consumed in the United Kingdom. Flavours include Roast Beef, Pickled Onion and Flamin' Hot.

Monster Munch crisps were launched in Britain in 1977 by Smiths. Originally called "The Prime Monster" (a play on "The Prime Minister", and as part of a wider campaign), the decision was taken to rename the snack "Monster Munch" in 1978. Advertised as "The Biggest Snack Pennies Can Buy" – in reference to the large size of the crisps – each pack featured a different monster on the front of the packet.

The snack was supported by a "Monster Munch Club", whose members received a "Monster Munch Munchers" membership pack which included a membership card, pen, several story books, and a story tape which included six "tall stories" and accompanying songs.

By the late 1980s there were four main monsters featured on the packaging, although originally a total of six featured in the advertising.

Monster Munch was available in a variety of flavours over the years including Roast Beef, Pickled Onion, Saucy Tomato, Bacon, Cheese & Onion, King Prawn and Salt & Vinegar. Pickled Onion has remained in the selection throughout the years, with Roast Beef appearing in almost every combination. By the 1990s the four main flavours available were Pickled Onion, Roast Beef, Smokey Bacon and Saucy.

The Yellow Monster is part of Cheese and Onion flavour Monster Munch.

The original Monster Munch used two different snack shapes, related to two of the Monsters. The shape known as a "monster paw" that is still used today has long been the subject of dispute over whether it represents a paw or, instead, the eye and lashes of a monster. The other represented the gangly, long-tongued pink monster: circular with two bumps on the top for eyes, protrusions on either side and a tongue dangling down. For a limited time in the early 1990s, there were also spider-shaped Monster Munch with a smokey bacon flavour.

A short-lived range of Monster Munch themed drinks - Monster Fizz - was available in the 1980s. The small range of flavours included orangeade.

In 1995 the Monster Munch brand was taken over by Walkers who relaunched them with a range of four flavours. One of the most significant changes was that the crisps were much smaller than before. The monster characters were also redesigned.

Walkers relaunched Monster Munch with four flavours: Pickled Onion, Beef Burger, Spaghetti Sauce and Flamin' Hot. A wide range of Tazos, featuring images of the monsters, was produced, with one Tazo included in each bag.

...
Wikipedia