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Gurgle


Gurgle.com is a British pregnancy and parenting website owned by high-street parenting store Mothercare. Founded by Tom Wright, Gurgle launched as a joint venture between Mothercare and Fleming Media, a family backed investment company, in October 2007. Mothercare bought Fleming Media out to become outright owner of Gurgle in September 2009. Since 2008 the site has been run by Pettrina Keogh, who joined the company from Telegraph Media Group.

Gurgle provides information on conception, pregnancy, birth, baby and toddlerhood. In April 2008 Mothercare announced that Gurgle had over 40,000 registered users. When Mothercare took sole ownership of the site it had grown to 100,000 members with 300,000 monthly unique users.

Gurgle.com hosts regular online webchats with parenting experts and celebrities. Recent webchats have included: Dr Miriam Stoppard, Tess Daly, midwife Vicki Scott, Myleene Klass, and Megan Faure, author of The Babysense Secrets. On 5 September 2011, gurgle.com hosted a webchat with Peter Andre. The next webchat will be with breastfeeding expert Vicki Scott on 29 September.

In June 2010 gurgle.com launched its first annual blog awards, 'The Gurgles'. The Gurgles was first held at The Soho Hotel, and the inaugural Best Blog Award was won by Claire "LazyGirlUK" Curran The 20somethingmumblog, now a DJ on Radioactive FM UK. In the awards second year, blogs were nominated by gurgle users, before being shortlisted by an expert judging panel. The winners were voted for by the general public. The winner of the best overall blog for 2011 was A Mother's Ramblings.


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