Guitar Center

Guitar Center, Inc.

Formerly called	The Organ Center (1959–1964) The Vox Center
Type	Private
Industry	Musical Instruments
Founded	1959; 58 years ago (1959) (as The Organ Center) Hollywood, Los Angeles, California, U.S.
Founder	Wayne Mitchell
Headquarters	Westlake Village, California, U.S.
Key people	Ron Japinga (CEO)
Products	Musical instruments, Recording equipment and accessories
Revenue	$2.14 billion
Owner	Ares Management
Number of employees	10,000
Website	Guitarcenter.com

Guitar Center is the largest chain of musical instrument retailers in the world with 269 locations throughout the United States. Its headquarters is in Westlake Village, California.

Guitar Center's acquirement companies/subsidiaries incorporate Music & Arts, , GuitarCenter.com, LMI, Giardinelli, Musician.com, Private Reserve Guitars, Woodwind and Brasswind, Music 123, and used to own Harmony Central until its April 2015 sale to Gibson.

There has also been a television series known as Guitar Center Sessions, which featured artists such as 311, Bad Religion, and Smashing Pumpkins.

Founded in Hollywood by Wayne Mitchell in 1959 as The Organ Center, a retailer of electronic organs for home and church use, it became a major seller of Vox electric guitars and guitar amplifiers, changing its name to The Vox Center in 1964. Toward the end of the 1960s, Vox—whose sales derived largely from its association with The Beatles, who made extensive use of its amplifiers—fell in popularity as Marshall amplifier users Eric Clapton and others captured musicians' imaginations. Accordingly, Mitchell once again changed the name, this time to Guitar Center.

The popularity of rock and roll in the 1970s allowed Mitchell to open stores in San Francisco and San Diego, as well as several suburbs of Los Angeles. Ray Scherr, previously the general manager of the San Francisco store, purchased the company from Mitchell in the late 1970s. Scherr owned and operated it until 1996 from its Westlake Village headquarters.