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Goldbely

Goldbely Inc.
Goldbely logo.png
Type of business Private company
Type of site
Online marketplace
Available in English
Founded 2013
Headquarters 1 Bluxome Street
San Francisco
California 94107 United States
, United States
Country of origin United States
Area served United States
CEO Joe Ariel
Key people Joe Ariel, CEO
Trevor Stow, CTO
Vanessa Torrivilla, CCO and Co-Founder
Joel Gillman, Developer / Co-Founder
Frank Luciano, Head of Business Development
Industry Online marketplace
Employees 20
Website Goldbely.com
Alexa rank 81,387 (December 2016)
Registration Required
Launched 2013
Current status Active

Goldbely is a curated online marketplace for regional and artisanal foods crafted by local food purveyors throughout the United States. The company was founded by Joe Ariel and is based in San Francisco, California. Goldbely's staff curates products from restaurants, bakeries, delis, etc. to feature on the site and facilitates shipping across all 50 states. According to the company, the selection is based on notable local restaurants. One of Goldbely's goals is "to help local purveyors gain a national audience."

Joe Ariel got the idea for Goldbely while he was living in New York and could not find an authentic substitute for Southern food. Ariel and co-founders Trevor Stow, Vanessa Torrivilla and Joel Gillman created the first iteration of the site and were accepted into Y-Combinator. Y-Combinator founder, Paul Graham, and partner, Alexis Ohanian, became advisors to the company. In 2013, Goldbely closed on $3 million seed funding led by Intel Capital.

Time Magazine named Goldbely one of the 50 Best Websites of 2013. The company raised $3 million USD in seed funding led by Intel Capital in 2013. The ordered food sometimes requires preparation and cooking.

In November 2014, Goldbely launched a mobile app on iOS that lets users order regional foods from across the country from their phones. With its next-day shipping feature, users can order food like Philly cheesesteaks from Philadelphia, deep dish pizza from Chicago & Maryland crab cakes delivered nationwide.

According to some reviews as the food is frozen and the environment for the preparation of the food is not the same, the experience differs from the taste customers get at the restaurant.


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