Gieves & Hawkes
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| Subsidiary | |
| Industry | Retailer |
| Founded | 1771 |
| Founder | Thomas Hawkes James Watson Gieve |
| Headquarters |
Savile Row London, W1 United Kingdom |
| Products | Clothing, Fashion |
| Parent | Trinity Ltd. |
| Website | www |
Gieves & Hawkes are a bespoke men's tailor and menswear line located at 1 Savile Row, London, founded in 1771 and owned by the Hong Kong conglomerate Trinity Ltd. Gieves and Hawkes is one of the oldest continual bespoke tailoring companies in the world. The company holds a number of Royal Warrants, and provides ready-to-wear as well as bespoke and military tailoring. The current creative director is Jason Basmajian, formerly of Brioni.
Gieves & Hawkes' business was originally based on catering to the needs of the British Army and the Royal Navy, and hence by association the British Royal family.
After coming to London in 1760, Thomas Hawkes set up his first shop in 1771 in Brewer Street, catering to gentlemen. His main clients were commanders of the British Army, through which King George III became a customer. He expanded his retail operation by moving to No.17 (later number No.14) Piccadilly in 1793, where he gained the first of many Royal Warrants in 1809.
In 1835, James Watson Gieve was employed by 'Old Mel' Meredith, a Portsmouth-based tailor by appointment to the Royal Navy. Meredith tailored the uniform that Admiral Lord Nelson was wearing when he was killed in action aboard HMS Victory at the Battle of Trafalgar. In 1852, Gieve partnered with Joseph Galt, and in 1887, Gieve purchased the remaining shares to form Gieves & Co. He died in 1888.
On 23 December 1912, Hawkes & Co. bought №1 Savile Row from the Royal Geographical Society for £38,000, in part because the firm had dressed so many explorers. In 1974, Gieves Ltd acquired Hawkes & Co., and the freehold of 1 Savile Row. The company was renamed Gieves & Hawkes. In 2009, Kathryn Sargent of Gieves and Hawkes became the first female head cutter in Savile Row.
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Wikipedia