Burger Rings
A small pile of Burger Rings
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|
| Product type | Onion ring-like |
|---|---|
| Owner | The Smith's Snackfood Company |
| Introduced | 1974 |
| Markets | Oceania |
| Registered as a trademark in |
The Smith's Snackfood Company (Australia) Burger Rings |
| Tagline | Big burger taste (Australia) |
| Website | www |
| Nutritional value per 100 g (3.5 oz) | |
|---|---|
| Energy | 2,190 kJ (520 kcal) |
|
60.6 g
|
|
| Sugars | 2.7 g |
| Dietary fibre | 2.1 g |
|
27.9 g
|
|
| Saturated | 13.4 g |
|
6.4 g
|
|
| Minerals | |
| Potassium |
(3%)
163 mg |
| Sodium |
(65%)
968 mg |
|
|
| Percentages are roughly approximated using US recommendations for adults. Source: USDA Nutrient Database |
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Burger Rings are a type of onion ring-like, corn-based, burger-flavoured Australian snack food distributed by the The Smith's Snackfood Company, which, in turn is owned by PepsiCo.
During the late 1990s the Burger Rings brand went through a brand overhaul, coinciding with the acquisition of The Smith's Snackfood Company by Frito-Lay. During the brand overhaul the appearance of the packet was changed to a more modernised look with bolder and sharper letters in the logo, adopting its current logo.
Burger Rings are made out of a combination of corn and rice. A Smith's Chips representative confirmed Burger Rings are suitable for vegans.
Burger Rings, for its whole lifespan, has only been available in burger flavour.
A memorable Star Wars-themed advertisement for the product was aired on Australian television in the early 1980s. It featured a faux Luke Skywalker character on Tatooine. After exiting his Landspeeder, he is confronted by a large group of Jawas who ask for his Burger Rings. He begrudgingly shares them only to be left with a single Burger Ring. A Jawa swiftly grabs that last one and the ad ends.
A radio ad campaign in the 1980s joked that Burger Rings were possibly made of rubber tyres concluding with the slogan "they taste good but!".
A 1989 ad aired on Australian television depicting a school chemistry experiment resulting in the creation of a single Burger Ring snack. The student who performed the experiment consumes the snack and seems to gain superpowers, developing jagged hair and a crazed look as the now-fluorescent Burger Ring bounces inside the boy's ribcage, made visible by a radiographic effect akin to X-ray imaging. This later turns out to be a daydream of the boy who has fallen asleep in a chemistry class, and continues to mix his chemicals in a sleepy haze.
A 1992 ad featured a man at a bus stop who attempts to steal one of the snacks from another man's packet, only having it growl like a dog and attack his arm, making him run away past a sign that says "WARNING - BURGER RINGS BITE". The owner then shares the packet with a woman on his other side.
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Wikipedia