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Brandweek

Brandweek
Chief editor Todd Wasserman
Categories Marketing
Frequency Weekly
Publisher e5 Global Media
First issue 1986
Final issue April 2011
Country United States
Based in Boston
Language English
Website Brandweek.com
ISSN 1064-4318

Brandweek was a weekly American marketing trade publication that was published between 1986 and April 2011.

First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek covered the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. It was merged into Adweek in 2011. The last issue of the magazine was published in April 2011.

Brandweek's flagship properties included Superbrands and Marketer of the Year.

In January 2009, it launched its blog Brandfreak, which took an irreverent look at the world of marketing and branding.


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