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Automobile Dacia

Automobile Dacia S.A.
Subsidiary
Industry Automotive
Founded 1966; 51 years ago (1966)
Headquarters Mioveni, Argeș, Romania
Key people
Yves Caracatzanis (CEO), Constantin Stroe, Louis Schweitzer.
Products Automobiles, commercial vehicles
Revenue Increase €4.3 billion (2015)
Increase €101 million (2015)
Number of employees
13,800
Parent Groupe Renault
Renault S.A.
Website daciagroup.com

Automobile Dacia S.A. (Romanian pronunciation: [ˈdat͡ʃi.a]) is a Romanian car manufacturer that takes its name from the historic region that constitutes much of present-day Romania. The company was founded in 1966, and has been a subsidiary of the French car manufacturer Renault since 1999. It is Romania's top company by revenue and the largest exporter, constituting 7.3% of the country's total exports in 2014. The Dacia manufacturing plant in Mioveni, Argeș County is Europe's fifth biggest car manufacturing facility by volume produced with 584,219 units (cars and CKD kits) delivered in 2016 and 550,912 units in 2015.

From the 2008–09 season, Dacia was the sponsor of Serie A football club Udinese Calcio and Stadio Friuli.

The Dacia automobile company was founded in 1966 under the name Uzina de Autoturisme Pitești (UAP). The main Dacia factory was built in 1968, in Colibași (now called Mioveni), near Pitești. Dacia acquired the tooling and basic designs of the Renault 12. However, until the tooling was ready it was decided to produce the Renault 8 under licence; it was known as the Dacia 1100. From 1968 to 1972, 37,546 cars of model 1100 were produced, with a very minor cosmetic change to the front in early 1970. Also produced in very limited numbers was the 1100S, with twin headlamps and a more powerful engine, used by the police and in motor racing.

The first Dacia 1300 left the assembly line ready for 23 August parade in 1969, and was exhibited at the Paris and Bucharest shows of that year. Romanians were delighted with the modernity and reliability of the car, and waiting lists were always lengthy. By 1970, there were two variants: the standard 1300 and the 1300L (for Lux); in 1974 the 1301 Lux Super was introduced, which had novelties such as a heated rear screen, a radio, windscreen mirrors on both sides and a more luxurious trim. This was reserved for the Communist Party nomenklatura.
Changes soon followed as export markets opened up. In 1973, the estate variant, 1300 Break, was produced. There were 1300F (estate with no rear seats, for carrying goods) and 1300S (ambulance) variants, and in 1975 the Dacia 1302 pick-up was developed. 2,000 units were made until 1982.


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