Wansink

Brian Wansink
Born	June 28, 1960 Sioux City, Iowa
Fields	Consumer behavior, nutritional science, marketing
Institutions	USDA's Center for Nutrition Policy and Promotion, Food and Brand Lab, Cornell University
Known for	Food behavior and psychology
Notable awards	Ig Nobel Prize (2007)

Brian Wansink (born 1960) is an American professor in the fields of consumer behavior and nutritional science. He is the former executive director of the USDA's Center for Nutrition Policy and Promotion (CNPP) (2007–2009), and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab.

Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." He is the author of over 100 academic articles and books, including the books Mindless Eating: Why We Eat More Than We Think (2007) and Slim by Design (2014). He received the 2007 humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008.

In 2017, critics questioned the validity of research from the Food and Brand Lab, arguing that errors were found in several Wansink co-authored papers. Wansink later argued that a small number of errors has been erroneously reported as "many errors".

Wansink was born in Sioux City, Iowa. He received a B.S. from Wayne State College (Nebraska) in 1982 and an M.A. from Drake University in 1984, followed by a Ph.D. in Consumer behaviour in 1990 from Stanford University.

He was a Marketing Professor at the Tuck School of Business at Dartmouth College (1990–1994) and the Wharton School at the University of Pennsylvania (1995–1997), and he was a Marketing, Nutritional Science, Advertising, and Agricultural Economics Professor at the University of Illinois at Urbana-Champaign (1997–2005) before moving to Cornell University (2005 to date).

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