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Vianova


VIANOVA with partners from all the seven Alpine countries, is an Alpine Space project that aims to reduce car traffic and motivate people to use non-motorised and sustainable modes of transport based on physical activities such as cycling and walking. A cross-sectoral approach (land use planning - mobility – health) will combine measures that fit perfectly to the sensible Alpine Space.

VIANOVA aims at reducing the load that car transportation, especially car trips with only one person inside, produces on living conditions and public spaces in the Alpine Space. The consequences of car transportation do not only impact on the environment, but also on social life and people's health. Therefore, public spaces, which are currently designed for the cars' needs, will be redesigned for the use of people. New means for promoting sustainable transportation, especially means connected to physical activity, will be developed and tested. For a successful promotion of public transport, cycling, walking and intermodal transportation, a comprehensive three-level-approach has been chosen. This approach allows to tackle the problem as follows: - Level 1: Improvement of the objective situation of public space for mobility connected to physical activities (e.g. air quality, infrastructure, barriers, organisation, intermodality). - Level 2: Improvement of people's perception of public space for walking and cycling. - Level 3: User motivation for sustainable model choice.

The project is split into five thematical focal points.

Walking is an evolved and natural means of human transport. Its role has declined during the last few decades albeit many cities have conditions for good walking networks and an active walking culture.

VIANOVA promotes better conditions for walking in urban areas through the development of a comprehensive network of paths. The network should be attractive, safe, inviting and user-friendly, contributing in this way to the improvement of the image of walking. One of the project's focus is to design, walking miles, which can make walking more entertaining by engaging minds and senses along their path.

Cycling gives a good chance to combine two major advantages in one transportation means: to be physically active on the trip and to be fast and independent. Cycling can easily subsitite any car trip up to 3 km (2 miles) without any loss of time.

VIANOVA aims to build a positive image of bikes as a transport mode for everyday life and improving cycling conditions for different target groups. The municipality of Bolzano has developed a very successful cycling system called Bici Bolzano. It is based on marketing strategies; a corporate design, a clever and easy to use sing posting and cycling path network as well as marketing and awareness activities add up to a comprehensive approach. Bici Bolzano is already well documented and can be easily copied and implemented by interested municipalities. An Incoming Package invites you to visit and experience the Cycling System of Bolzano yourself.


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