The Phoenix Incident

The Phoenix Incident (/ˈfiːniks/ FEE-niks) is a 2015 American science fiction and conspiracy thriller film written and directed by first time director Keith Arem, and starring Yuri Lowenthal, Troy Baker, Liam O'Brien, Michael Adamthwaite, Jamie Tisdale and Brian Bloom. Presented as a found footage film "based on real events", it is set in the present day and focuses upon a supposed conspiracy with regards to the Phoenix lights, a mass UFO sighting which occurred in Phoenix, Arizona, and Sonora, Mexico on Thursday, March 13, 1997. On that date, lights of varying descriptions were reported by thousands of people between 19:30 and 22:30 MST, in a space of about 300 miles (480 km), from the Nevada state line, through Phoenix, to the edge of Tucson. The film focuses on the main events in and around Phoenix during this time.

Before production and release of the movie, Keith Arem, noted for his work in video games and graphic novels, began a four-year long transmedia marketing campaign, using twenty hidden websites, social media accounts, and blogs to drop "digital breadcrumbs" about a "vast military cover-up over the disappearance of four friends off-roading in the mountains near Phoenix after witnessing the U.S. military shoot down a UFO". This viral marketing campaign was so effective that the U.S. Department of Justice and Arizona military officials investigated the film makers, and many news media outlets such as The Mirror (a British tabloid), Yahoo News (a US-based news aggregator) and the Business Standard (an Indian English-language daily newspaper) reported the viral marketing campaign as real news events.