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Rosalind Gill

Rosalind Gill
Born Rosalind Clair Gill
(1963-04-22) 22 April 1963 (age 53)
Residence United Kingdom
Fields Sociology
Institutions King's College London
Known for Cultural and creative work
Media and popular culture
Discursive, narrative, visual and psychosocial approaches
Gender and sexuality

Rosalind Clair Gill (born 22 April 1963), is a British cultural theorist, feminist, and media commentator. Her work focuses on representations of gender, media culture and work in the creative industries. She is currently the Professor of Social and Cultural Analysis at King's College London.

Gill is the daughter of Janet and Michael Gill, whom she describes as "Marxist parents". In an interview she says she grew up to be "a young, politically active, left-wing person" with a particular interest in "how culture, and ideology gets inside us and shapes us."

She received her doctorate, which was concerned with new racism and new sexism in British pop radio, in social psychology from the Discourse and Rhetoric Group (DARG), Loughborough University in 1991.

She has since worked in Sociology, Gender Studies and Media and Communications departments at Goldsmiths College, the Open University, and the London School of Economics, where she taught for ten years. She moved to King's College in 2010 to take up the position of Professor of Social and Cultural Analysis, a title which at the request of the university she invented for herself.

Gill is part of the Culture, Media & Creative Industries department and teaches in their masters program, as well as supervising a number of PhD students.

Gill is known for her research interests in gender and media, cultural work, new technologies and mediated intimacy. Her most famous book, Gender and the Media, was published in 2007. In it she gives a comprehensive outline of the trajectory of feminist media studies, the debates that exist concerning gender and the media, as well as examining specific genres of media – women's magazines, 'lad mags', talk shows, news and romances.

She has also produced considerable work on methodologies, and the academic process.

One of Gill's most significant theoretical contributions is her discussion of postfeminism, which she claims is "one of the most important and contested terms in the lexicon of feminist cultural analysis". She argues that though the term has been used by scholars for decades there is still "no agreement among scholars about what postfeminism means. The term is used variously and contradictorily to signal a theoretical position, a type of feminism after the Second Wave, or a regressive political stance".


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