Not Just A Label
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| Public | |
| Traded as | NJAL |
| Industry | Fashion |
| Founded | 2008 |
| Founder | Stefan Siegel Daniel Siegel |
| Headquarters | London, United Kingdom |
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Area served
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Worldwide |
| Owner | Stefan Siegel |
| Website | www |
Not Just A Label (NJAL) is a London-based global sales platform, virtual showroom and online community that connects independent designers to consumers. Products listed are locally produced with sustainability in mind keeping in-line with the slow fashion movement. In 2014, NJAL hosted approximately 16,000 fashion designers. NJAL is known for launching the careers of designers such as Mary Katrantzou and Damir Doma and has support from celebrities such as Lara Stone, Lady Gaga, Vivienne Westwood and Beyoncé.
In 2008, Stefan Siegel and his brother Daniel founded NJAL as a networking platform for fashion designers. NJAL launched "The Shop" section of their website in 2009, making it the first e-commerce site to allow consumers to buy directly from designers.Grazia Daily reported that items in "The Shop" were curated by celebrities including Amanda Lepore and Lara Stone.
For the Spring/Summer 2010 season, NJAL released a limited edition offering of organic cotton T-shirts and tank tops featuring signature designs and prints of designers. In 2011, NJAL collaborated with Spanish label Mango in a competition where young designers presented collections at the 'El Botón' Mango Fashion Awards with NJAL supervising competitors. The same year, the site won the Drapers Etail Award for Best E-Commerce innovation.
NJAL first collaborated with the British Council in 2011 for the "London Meets Beirut" seminar. In March 2012, NJAL received a grant from the British Council to travel to India during Lakmé Fashion Week in order to develop business relationships in the country.
In 2012, NJAL participated in a three-week tour of Eastern European fashion weeks where the company delivered workshops and scouted talent in Bratislava, Kiev, Łódź, Belgrade and Riga. The trips were documented through a partnership with Vogue Italia. The same year, online-trend analysis and research service WGSN offered NJAL designers services at a 98 percent discount in order to support young talent while expanding the WGSN professional network.
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Wikipedia