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Multimedia literacy


New literacies generally are new forms of literacy made possible by digital technology developments, although new literacies do not necessarily have to involve use of digital technologies to be recognized as such. The term "new literacies" itself is relatively new within the field of literacy studies (the first documented mention of it in an academic article title dates to 1993 in a text by David Buckingham). Its definition remains open, with new literacies being conceptualized in different ways by different groups of scholars.

For example, one group of scholars argues that literacy is now deictic, and see it as continually and rapidly changing as new technologies appear and new social practices for literacy emerge. (Leu, 2000). This group aims at developing a single, overarching theory to help explain new literacies (see, for example, Leu, O'Byrne, Zawilinski, McVerry, & Everett-Cacopardo, 2009; see also, below). This orientation towards new literacies is largely psycholinguistic in nature. Other groups of scholars follow a more sociocultural orientation that focuses on literacy as a social practice, which emphasizes the role of literacy with a range of socially patterned and goal-directed ways of getting things done in the world (see, for example, Gee & Hayes, 2012; Lankshear & Knobel, 2011; Kalantzis and Cope 2011).

Accompanying the varying conceptualizations of new literacies, there are a range of terms used by different researchers when referring to new literacies, including 21st century literacies, internet literacies, digital literacies, new media literacies, multiliteracies, information literacy, ICT literacies, and computer literacy. In the Handbook of New Literacies Research, Coiro, Knobel, Lankshear, and Leu (2008) note that all these terms "are used to refer to phenomena we would see as falling broadly under a new literacies umbrella" (pg. 10).

The field of new literacies is characterized by two theoretically distinct approaches that overlap to some extent. One is informed by cognitive and language processing theories such as cognitive psychology, psycholinguistics, schema theory, metacognition, constructivism, and other similar theories. This orientation includes a particular focus on examining the cognitive and social processes involved in comprehending online or digital texts (see for example: Leu, 2001; Leu, Kinzer, Coiro, & Cammack, 2004; Coiro, 2003; Coiro & Dobler, 2007). Donald Leu, a prominent researcher in the field of new literacies, has outlined four defining characteristics of new literacies, according to a largely psycholinguistic orientation (see: Leu et al., 2007). First, new technologies (such as the internet) and the novel literacy tasks that pertain to these new technologies require new skills and strategies to effectively use them. Second, new literacies are a critical component of full participation—civic, economic, and personal—in our increasingly global society. A third component to this approach is new literacies are deictic—that is, they change regularly as new technology emerges and older technologies fade away. With this in mind, "what may be important in reading instruction and literacy education is not to teach any single set of new literacies, but rather to teach students how to learn continuously new literacies that will appear during their lifetime." Finally, new literacies are "multiple, multimodal, and multifaceted," and as such, multiple points of view will be most beneficial in attempting to comprehensively analyze them. This orientation makes a distinction between "New Literacies" and "new literacies" theories. Lower case theories are better able to keep up with the rapidly changing nature of literacy in a deictic world since they are closer to the specific types of changes that are taking place and interest those who study them within a particular heuristic. Lower case theories also permit the field to maximize the lenses that are used and the technologies and contexts that are studied. This position argues that every scholar who studies new literacy issues is generating important insights for everyone else, even if they do not share a particular lens, technology, or context; and that this requires a second level of theorising. New Literacies (capitalized), it is argued, is a broader, more inclusive concept, and includes common findings emerging across multiple, lower case theories. New Literacies theory benefits from work taking place in the multiple, lower case dimensions of new literacies by looking for what appear to be the most common and consistent patterns being found in lower case theories and lines of research. This approach permits everyone to fully explore their unique, lowercase perspective of new literacies, allowing scholars to maintain close focus on many different aspects of the rapidly shifting landscape of literacy during a period of rapid change. At the same time, each also benefits from expanding their understanding of other, lowercase, new literacies perspectives. By assuming change in the model, everyone is open to a continuously changing definition of literacy, based on the most recent data that emerges consistently, across multiple perspectives, disciplines, and research traditions. Moreover, areas in which alternative findings emerge are identified, enabling each to be studied again, from multiple perspectives. From this process, common patterns emerge and are included in a broader, common, New Literacies theory. From this orientation, proponents argue, this process enables a particular theorization of New Literacies to keep up with consistent elements that will always define literacy on the Internet while it also informs each of the lower case theories of new literacies with patterns that are being regularly found by others.


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