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Lego in popular culture


The acknowledgement of Lego in popular culture is demonstrated by the toy's wide representation in publication, television and film, and its common usage in artistic and cultural works.

In 2001, Brendan Powell Smith started an online web project to create an illustrated version of the Bible using Lego bricks, called The Brick Testament. The project has grown to cover over 400 stories, with over 4000 images, each of which is a photograph of a hand-built Lego scene. The web project drew international media attention, and has been published as three hardcover books.

The search engine Google paid tribute to the 50th anniversary of the Lego patent by replacing its usual logo on the Google homepage with one made from Lego bricks, along with the Lego figure on one of the letters. Some of the hardware Google's founders had used during their early research was housed in custom-made enclosures constructed from Lego bricks.

There are also several online webcomics that feature art illustrated with Lego, such as the Irregular Webcomic!, Brick House, Legostar Galactica, Tranquility Base, The Adventures of the S-Team, Brickworld Saga, Glomshire Knights, and Bricks of the Dead are also major hits. Many of these webcomics make frequent jokes about the strange abbreviations, pet peeves and complaints often found in the LEGO community.

Several unofficial books have been written about Lego. The Unofficial LEGO Builder's Guide was written by Allan Bedford, targeted at children, with the aim of teaching a variety of building techniques at various scales (including minifigure scale and Legoland 'Miniland' scale), as well as including a small encyclopedia of some of the most common different types of Lego brick available. Lego has also released some official Lego books, such as the Ultimate LEGO Book, in 1999.

There have also been many different books published about the Lego Mindstorms robotics product, some of which focus on its use as an educational toy within schools.

There are a number of short movies or recreations of feature films that have been made using Lego bricks, either using stop motion animation or computer-generated imagery (CGI). Making these is a popular fan-activity, and is supported by community websites such as BrickFilms - these films are often known as Brickfilms Other examples include Batman: Revenge, a 6-minute-long fan-made stop-motion film, and the award-winning music video for the song "Fell in Love with a Girl" by The White Stripes, in which director Michel Gondry filmed a live version of the video, digitized the result and then recreated it entirely with Lego bricks.


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