Internet Brands
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| Private | |
| Industry | Internet media |
| Founded | June 27, 1998 (as CarsDirect) |
| Headquarters | El Segundo, California, United States |
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Area served
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Worldwide |
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Key people
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Robert Brisco, President and CEO |
| Products | Consumer websites; software applications |
| Revenue |
 US$99.8 million (2009) |
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US$20.2 million (2009) |
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US$12.4 million (2009) |
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| Owner | Kohlberg Kravis Roberts & Co. L.P. |
| Website | InternetBrands.com |
Internet Brands, Inc. is an American new media company based in El Segundo, California, United States, that operates online media, community, and e-commerce sites in vertical markets. The company also develops and licenses internet software and social media applications.
The company operates two divisions: consumer internet and licensing.
The consumer internet division owns and operates more than 95 websites in seven categories. The company attracts more than 62 million unique visitors per month, with 97% of the audience originating from organic, non-paid sources. The company's strategy is to focus on specific target audiences that tend to be attractive to advertisers.
On December 1, 2010, Internet Brands acquired AllLaw.com and AttorneyLocate.com, both founded by Arvind A. Raichur.
SEC filings indicate that approximately 70% of the company's revenues are derived from advertising from more than 40,000 accounts—most of them small and medium enterprises.
The company's portfolio of websites include many with social media features: social network services, user generated content, blogs, , and internet forums, with over half a million registered users across forums.
Owned websites: Apartment Ratings, Ben's Bargains, CarsDirect, CorvetteForum, Craftster, DoItYourself.com, DVD Talk, EPodunk, FitDay, FlyerTalk, HealthBoards, Model Mayhem, Professional Pilots Rumour Network, WAHM (magazine), .
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