International Inbound Travel Association

The International Inbound Travel Association, formerly known as the Receptive Services Association of America, is a 501(c)6 trade association of major North American–based receptive tour operator companies and suppliers (hotels, restaurants, attractions, destination marketing organizations, etc.). Based in Lexington, Kentucky, IITA is the only association focused solely on international inbound travel to the United States.

The association has several membership categories for various travel and tourism industry sectors:

Inbound Tour Operators are travel organizations (for example, receptive tour operators, destination management companies, or incentive management companies) with offices in the United States deriving more than 75% of their annual revenue from inbound tourism services to the United States.

Tour Operators are domestic or international companies with packaged product to the United States promoted via brochure, website or other electronic means. These companies do not currently meet the requirement of 75% of revenue coming from international business.

Associate Members are destination marketing and management organizations (including international, national or subnational bodies, state or provincial tourism offices, convention and visitors bureaus, and chambers of commerce). They promote cities, regions, states, or the whole United States as a travel destination. They provide travel services (transportation, restaurants, attractions), link to other organizations engaged in selling products and services to Inbound Tour Operator Members, and other organizations with an interest in international inbound travel, like government agencies, educational institutions, travel trade associations, and travel trade media.

Industry Service Providers provide non-travel goods and services used by Inbound Tour Operator or Associate Members in conducting normal business activities. These goods and services may include accounting, legal printing, insurance, advertising, technical, and similar other goods and services.

Sustaining Members are leading tour suppliers (Associate Members) that comprise the Advisory Board, which provides advice and input to the association's elected Board of Directors.

Beginning as RSA in 1991, RSAA formed to associate major receptive tour operators and suppliers in the New York and New Jersey region. As a result of continuing interest and growth from across the country, RSA grew into a national organization.

RSA joined forces with ITSA, the International Travel Services Association to form RSAA in September, 2004. ITSA was formed and founded in 1993, by receptive tour operators and destination management companies to create a united voice to address issues of importance, educational opportunities, and networking with new business partners.

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