House of Flora
House Of Flora logo
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| Industry | Fashion |
|---|---|
| Genre |
Fashion Art Design |
| Founded | 1996 |
| Founder | Flora McLean (head designer) |
| Headquarters | London |
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Area served
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Worldwide |
| Products |
Couture Millinery Jewellery Fashion accessory |
| Website |
www.houseofflora.net/ www.facebook.com/house.of.flora houseofflora.blogspot.com houseofflora.bigcartel.com/products House Of Flora bio at Not Just A Label |
www.houseofflora.net/ www.facebook.com/house.of.flora
House Of Flora (founded 1996) is an established British fashion label and design house founded by designer Flora McLean.
House Of Flora designs have been exhibited in the Victoria & Albert Museum in London as part of the 2009 Anthology of Hats exhibition curated by milliner Stephen Jones.
McLean is the daughter of performance artist and photographer Bruce McLean. Some of her first self-made designs were the hats and turbans made for her father's 1996 film, Urban Turban.
House Of Flora, McLean's own design house, was founded in 1996 when she started taking on private commissions and making millinery props for magazines, advertising and fashion shows. Her avant-garde design aesthetic is informed by her stated influences of surrealism, constructivism and the Bauhaus movement.
McLean specialises in avant-garde headwear for haute couture designers, catwalks, fashion campaigns and personal collectors. The designs are made often from a variety of different materials not normally associated with millinery, such as PVC, Perspex, felt, leather, wood veneer, fibreglass and nylon, and are influenced by strong geometry and historical figures as well as concepts in modern art. The geometric nature of the designs and the bespoke fabrication detail of the work often leads to it being described as part fashion/part art.
House of Flora has created Millinery Couture for Matthew Williamson, Blumarine, Bruce Oldfield and for Riccardo Tisci at Givenchy Haute Couture.
The design house also provides bespoke clothing designs, such as the pink fibreglass corset and black trench coat outfits designed and fabricated for Victoria's Secret in 2006 and 2008.
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Wikipedia