Freshpet
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| Public | |
| Traded as | NASDAQ: FRPT |
| Industry | Pet Food |
| Founded | (2005) |
| Headquarters | Secaucus, New Jersey 07096-2157, United States |
| Products | Refrigerated Pet Food |
| Website | www.freshpet.com |
Freshpet is an American manufacturer of refrigerated food and treats for dogs and cats using natural ingredients, and are the first in the fresh and refrigerated category to be distributed across North America. It was founded in 2006 and combines meats with fruits and vegetables to make foods and treats for pets. Freshpet stock is traded on Nasdaq under the ticker symbol "FRPT".
Pet foods manufactured by this company are available in over 10,000 stores in North America, including mass-market stores, natural food retailers, pet specialty stores, and retailers Target, Whole Foods, petco,petsmart and Walmart.
While sales in other pet food categories were declining due to the recession, the frozen/refrigerated dog food market grew by 10% in 2010, with similar growth in the refrigerated cat food market. According to Pet Market Outlook 2011-2012, "this growth is attributable almost exclusively to the efforts of Freshpet." While frozen/refrigerated pet food still represents less than one percent of total pet food sales, sales in this particular segment are expected to grow by 25% on a compounded annual basis through 2015. Freshpet also has Freshpet Vet site where veterinarians can gain detailed information on which fresh pet food is best to recommend to pet patients.
Freeshpet foods are packed fresh and must be served accordingly. Just like the refrigerated food that humans eat, "Pet parents" must ensure that purchase and serving is within expiration date.
In 2013, Freshpet opened a new manufacturing facility, the Freshpet Kitchens, located in Bethlehem, Pennsylvania. This new $25 million facility was built to resemble human-grade manufacturing standards. All Freshpet food recipes are manufactured in this facility.
Freshpet food makes refrigerated dog and cat foods and dog treats under the brands Freshpet Select, Dog Joy, Vital, Nature's Fresh and Dognation. Freshpet Select foods and Dog Joy treats are sold at grocery and mass merchandise retailers. Vital foods, and Dognation treats are sold at pet specialty retailers. Nature's Fresh foods are sold at natural retailers. Freshpet Vital Raw selection consists of ready to serve refrigerated raw meals for dogs. The recipes include probiotics with raw chicken or beef and kale, spinach and sweet potatoes.
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