Film semiotics

Film semiotics is the semiotics of film; the study of signs as they pertain to film on a variety of levels.

Yury Tynyanov was a Russian writer and literary critic. Boris Eichenbaum outlined principles of syntagmatic construction. (see: syntagmatic analysis) Syntagmatic analysis deals with sequence and structure, as opposed to the paradigm emphasis of paradigmatic analysis. The cinema, for Eichenbaum, is a “particular of figurative language,” the stylistics of which would treat filmic “syntax,” the linkage of shots in “phrases” and “sentences.””

Eichenbaum and Tynyanov had two different approaches to interpreting the signs of film. "Tynyanov spoke of the cinema as offering the visible world in the form of semantic signs engendered by cinematic procedures such as lighting and montage, while Eichenbaum saw film in relation to “inner speech” and “image translations of linguistic tropes.”"

The film-language concept was explored more deeply in the 1960s when post-structuralist thinkers started to criticize structuralism. Also, semiotics became popular in academia. Early work in this field dealt with “contrasting arbitrary signs of natural language with the motivated, iconic signs of the cinema”.

Denotation and connotation

Film communicates meaning denotatively and connotatively. What the audience sees and hears is denotative, it is what it is and they don’t have to strive to recognize it. At the same time these sounds and images are connotative and the way the scene is shot is meant to evoke certain feelings from the viewer. Connotation typically involves emotional overtones, objective interpretation, social values, and ideological assumptions. According to Christian Metz, “The study of connotation brings us closer to the notion of the cinema as an art (the “seventh art”).” Within connotations, paradigmatic connotations exist, which would be a shot that is being compared with its unrealized companions in the paradigm. A low angle shot of a rose conveys a sense that the flower is somehow dominant or overpowering because we unconsciously compare it with an overhead shot of a rose which would diminish its importance. Syntagmatic connotation would not compare the rose shot to other potential shots but compare it with actual shots that precede or follow it. The meaning adheres to it because its compared to other shots we actually see.

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