Femme for DKNY

Femme for DKNY Jeans is a fashion line designed by Hilary Duff for Donna Karan New York that ran for a limited time. It was announced in the November 2008 issue of Fashion Rules magazine that Duff's previous hit fashion line Stuff by Hilary Duff would be discontinued since she didn't have full control of it anymore. She also stated in the article that she would like to design clothes for girls her age.

Femme was officially announced in Women's Wear Daily on February 5, 2009. Duff said she wanted to design clothes that were multi-functional, like tunics with removable scarves, skinny jeans with adjustable belt loops and tees with detachable and printed necklaces. Femme for DKNY jeans hit shelves nationwide in August 2009 with prices ranging from $39 to $129.

Femme for DKNY was announced in the February 5, 2009 issue of Women's Wear Daily, which also included sketches and photos of Duff wearing the clothes herself. Duff also appeared in the September 2009 issue of InStyle, in an exclusive photoshoot of her wearing the clothes taken by photographer Thomas Whiteside. Duff also modeled, along with Sophie Srej and Gracie Carvalho, in the Femme for DKNY Jeans Fall 2009 ad campaign. Shot on the streets of Manhattan by photographer Scott Schuman, the ads are designed to reflect the individual style of trendsetting New Yorkers. These ads have appeared on the DKNY website and in many fashion-related magazines including Teen Vogue, Cosmopolitan, Company and Kiss.

Duff also had a multi-guest arc in Season 3 of Gossip Girl, which aired around the time the clothes hit stores. Duff also had an internet miniseries on YouTube called "The Chase" which premiered August 21, 2009, airing new episodes every Friday thereafter.

Femme was featured along with Duff and a model in the Seventeen September issue and also in the Us Weekly September issue, including Duff versions of the catwalk trends in her collection.

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