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Fame in the 20th Century


Fame in the 20th Century is a 1993 BBC documentary television series and book by Clive James. The book and series examined the phenomenon of fame and how it expanded to international mass media proportions throughout the 20th century. The 8 episodes were divided in roughly 8 decades, from the 1900s to the 1980s. Each episode highlighted world famous people during that part of the century. James delivered interesting and amusing comments about the portrayed celebrities and the various ways they became famous.

In the United States, the series were broadcast on PBS.

James and his team developed the series as a study on the concept fame, and more specifically "world fame". They focused on over 250 people who are "undeniably world famous". Certain artists, musicians or sports figures became well known even for people who don't know much about their field. Louis Armstrong is for instance world famous, even for non-jazz fans or experts. Pelé became the most famous soccer player, even in the US: one of the few countries in the world where the sport isn't popular. People who know nothing about art have heard of the name Pablo Picasso and know his style. People who are not interested in tennis have heard of John McEnroe, due to his bad behavior on the tennis court. More people know Luciano Pavarotti than Plácido Domingo.

Clive James focused on fame in the 20th century, because the arrival of mass media, film and television changed forever the ways people became famous. In previous centuries people could only become famous by doing something that was remembered ages later. Julius Caesar and Napoleon Bonaparte conquered countries, Jesus Christ developed a religion, ... In the 20th century people could become world famous in less than no time and without doing anything, thanks to the arrival of mass media. Movie stars like Charlie Chaplin, for instance, became global stars due to the nearly universal reach of film. James cites Chaplin as the first truly world famous 20th century celebrity. The invention of the film close-up made people on film screens appear larger than life and thus increased the emotional involvement of the audience. This often led to mass hysteria and confusion between an actor's stage persona and the roles he played on the screen (as in the case of Rudolph Valentino). Certain politicians in the century have used the media to promote their own image to the public, for instance John F. Kennedy, who looked like a movie star, and Ronald Reagan who was a former movie star.


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