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EIDR

Entertainment ID Registry Association
EIDR Logo 1.png
Formation 2010
Type 501(c)(6) not-for-profit membership corporation
Headquarters Los Angeles
President
Don Dulchinos
Website www.eidr.org

EIDR, or the Entertainment Identifier Registry, is a global unique identifier system for a broad array of audio visual objects, including motion pictures, television, and radio programs. The identification system resolves an identifier to a metadata record that is associated with top-level titles, edits, DVDs, encodings, clips, and mash-ups. EIDR also provides identifiers for Video Service providers, such as broadcast and cable networks.

As of late 2015, EIDR contains over 827K content assets (up 14% from 2014), including 143K movies, and 387K episodes of over 24K TV series. EIDR is an implementation of a Digital Object Identifier (DOI).

Media asset identification systems have existed for decades. The common motivation for their creation is to enable the management of media assets through the assignment of a unique id to a set of metadata representing salient characteristics of each asset. Over time such systems tend to proliferate, with each arising to deal with a specific set of issues. As a result there is considerable variation between systems in terms of which assets are categorized, which metadata is associated with each asset, and the very definition of an asset. To name a few examples, should a “director’s cut” of a movie be distinct from the original theatrical release? How should regional variations (e.g. translation of the title or dialog into foreign languages) be accounted for? Further complications include the procedures (and required credentials) for adding new assets, editing existing assets, and creating derivative assets.

EIDR was created to address these issues, as well as others encountered in video asset workflows, both in a B2B context and the intramural post-production activities of content producers. EIDR has the following characteristics:

EIDR is intended to supplement —not replace— existing asset identification systems. To the contrary, a key feature is to allow an EIDR record to include references to that asset’s ID under other systems. This feature is particularly useful for film and television archives, making it easy for them to cross-reference their holdings with other sources for the work and metadata about it. By design, EIDR does not replicate features of other asset ID systems, e.g. commercial systems that seek to add value through enhanced metadata (e.g. plot summaries, production details). It is also a non-goal to track ownership and rights information, which can, however, be implemented as applications that use the EIDR ID.


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