David Wolfe (nutritionist)

David "Avocado" Wolfe (born August 6, 1970) is an entrepreneur, author, and product spokesman. He is known for promoting raw foodism, alternative medicine, and a variety of conspiracy theories.

Wolfe grew up in San Diego, California.

According to Wolfe, he became intolerant of dairy when he was 18 and stopped consuming it, which led him to explore various diets and by the time he was 24 he was on an organic, raw food diet.

In 1995 he co-founded the company, "Nature's First Law" with his childhood friend, Stephen Arlin, who later changed his name to Thor Bazler. The company sold organic food and products related to raw foodism. Wolfe and Bazler started the company selling products out of their car trunks; by 2005 the company had 23 employees and around $6 million in revenue, and had profits of $1.2 million in 2004. The company grew in part by endorsements from celebrities like Steve Jobs, Woody Harrelson, Alicia Silverstone, and Angela Basset. Wolfe became known for using Kirlian photography to show that raw foods had more "energy" than cooked food.

Wolfe is president of the Fruit Tree Planting Foundation, which received its IRS nonprofit certification in 2002.

In 2004, Wolfe starred on the reality TV show Mad Mad House regularly as the naturist "alt",alternative lifestyle practitioners who served as hosts and judges for the contestant "guests". In 2004 Wolfe was part of a rock band called "The Healing Waters" that travelled the country in a vegetable-oil powered bus and performed songs including "Raw Food Girl" and "Bye Bye Burger World".

By 2005 Wolfe had become an evangelist for raw foods, travelling and speaking, while Bazler stayed in San Diego and tended to the Nature's First Law business.

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