Creative industry in Brazil

The creative industry in Brazil refers to various economic sectors of Brazil that depend on the talents and creativity to develop. In other words, it is about generating wealth for the region through knowledge, culture and creativity, in order to contribute to sustainable development (environmental, economic and social). The term 'creative industries' was coined by the United Kingdom in 1990 and in 2001 won two updates: one by researcher John Howkins, which gave it an entrepreneurial vision when focusing on the transformation of creativity in product; and another one by professor Richard Florida, which focused on professionals involved in the creative processes of production, addressing the social aspects and the "potential contribution to the development" of the "creative class". The first study of international coverage only emerged in 2008 - conducted by the United Nations Conference on Trade and Development (UNCTAD) - the same year it was published another study on the subject, only fully about Brazil.

Based on the Classificação Brasileira de Ocupações - CBO (read "Brazilian Classification of Occupations"), the Ministry of Labour and Employment's list of all professions in the country, the creative work market was mapped. The result of the study listed fourteen creative professions, in which knowledge is a transforming input of production:

The first initiative to map the creative industries from any country was from the United Kingdom at the end of 1990. The goal was to prove that these sectors have an important role to the culture and the potential to generate jobs and wealth to the country. Then, these creative industries were mapped, and all others who maintained relations with them as well. Thus, it was built a view of the weight of the creative chains in the production process.

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