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Collaborative innovation network


Collaborative Innovation is a process in which multiple players (within and outside an organization) contribute towards creating and developing new products, services, processes and business solutions. It might include the involvement of customers, suppliers and multiple stakeholders such as agencies and consultants

Usually, firms that promote open forms of collaboration benefit from having access to different capabilities and knowledge, enhancing their competitiveness and accelerating their innovation process. On one hand, it enables small companies such as start-ups to partner with other players, complementing each other and taking advantage of different perspectives and resources. On the other hand, it helps large companies to speed-up their innovation process and time-to-market, overcoming bureaucracy and inflexible procedures.

Collaboration can occur in all aspects of the business cycle, depending on the context:

Thus, a CoIN is a social construct used to describe innovative teams. It has been defined by the originator of the term, Peter Gloor from MIT Sloan's Center for Collective Intelligence, as "a cyberteam of self-motivated people with a collective vision, enabled by the Web to collaborate in achieving a common goal by sharing ideas, information, and work."

Indeed, CoIN is a type of open collaboration that helps organizations to become more creative, productive and efficient. By adopting CoIN as part of their culture, these companies reduce costs and enhance synergies. They not only can engage employees from every level of hierarchy towards a common project (discovering new talents and promoting direct relation between employees) but also partner with external parties.

CoINs feature internal transparency and direct communication. Members of a COIN collaborate and share knowledge directly with each other, rather than through hierarchies. They come together with a shared vision because they are intrinsically motivated to do so and seek to collaborate in some way to advance an idea. CoINs rely on modern technology such as the Internet, e-mail, and other communications vehicles for information sharing. Creativity, collaboration, and communication are their hallmarks.


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