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CBBC idents


Throughout the years, Children's BBC, and later CBBC and CBeebies, have used a number of different identities. The branding of the stranded service is distinctive both in the past and at present.

Prior to the launch of Children's BBC on 9 September 1985, BBC1 had used some branding for its children's strand. The origins of CBBC can be found in the "Children's Hour" of the original BBC Television Service, and ever since programmes have been included regularly in the schedule. Prior to 1985, Children's programmes received no special idents and continuity was done out of vision by the duty announcer. However, between programmes, some special branding was put in use to reflect better the audience they were serving.

In the 1970s, the programme caption was changed to a blue and yellow variation featuring the faces of a boy and girl, with references to other programmes: Zebedee from The Magic Roundabout, Scooby-Doo, and title cards and logos from Play School and Blue Peter. The slide was in fact coloured by the NODD system used to produce the globe at the time. The slide was later changed in 1981 to a group of children staring at the caption in excitement, following the change of globe. Promotions now featured slides of balloons, with the programme name in the centre, and occasionally accompanied by the official static captions.

Just prior to the launch of Children's BBC, the last few months were marked by the use of a BBC Micro B computer to generate computer animations for the children's strand. Such animations were used to introduce programme, such as a spider spinning down onto a detonator triggering the words Hello from BBC1, and to link into promotions for further programmes, such as a group of sky divers falling from a plane to spell out a 'Later' caption. However, despite the graphics, programmes were still directly introduced by the BBC1 Globe, albeit occasionally accompanied by a choice of two different 14-note synthesized tunes. These animations were brought about as a temporary measure while Children's BBC was becoming operational.

The first ident for Children's BBC once again made use of the BBC Micro B computer. The design featured the word 'Children's' on top of a large sprawled 'BBC' made up of the three colours red, green and blue. In ident, each letter of the BBC animated in to the four note electronic soundtrack, with the Children's scrolling across afterwards. It originally had a blue background, but this was changed to black after a few months. The letters were also all turned yellow in autumn 1986, and were set against a white background whenever programmes were broadcast on BBC2.


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