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Bratzillaz (House of Witchez)

Bratzillaz (House of Witchez)
Bratzillaz House Of Witchez Logo.png
Type Fashion doll, Web series, Magical girl
Company MGA Entertainment
Country United States
Availability 2012–2013
Slogan "Glam Gets Wicked"
Bratzillaz
Genre Fantasy, Magical girl, Adventure
Country of origin USA
Original language(s) English
No. of seasons 1
No. of episodes 10
Production
Running time 1-3 mins
Production company(s) MGA Entertainment
Release
Original network Television: Kabillion Web: YouTube/Official site
Original release August 15, 2012 – June 18, 2013
Chronology
Preceded by Bratz
Followed by Bratz: C.I.Y. Shoppe Webseries

Bratzillaz (House of Witchez) is an American line of fashion dolls released by MGA Entertainment in 2012. The dolls, a spin-off of the company's popular franchise Bratz. Bratzillaz dolls are marketed as witches with special powers that make each character unique. The Bratzillaz girls are cousins of the Bratz and most of the characters have a similar name to a Bratz character. Starting with the Summer/Fall 2013 doll lines, MGA began to use "House of Witchez" in the main logo to emphasize the Bratzillaz's "witchy" nature after they were thought to be copying Monster High, a line of monster-like fashion dolls by MGA's competitor Mattel. The commercials for the "Back to Magic" and "Witchy Princesses" lines never said Bratzillaz in them, only "House of Witchez".

Due to the hiatus that MGA took in 2014 to rebuild the Bratz brand, production of Bratzillaz dolls ended and they were discontinued.

Each doll (with the exception of the Core (Basic Line) dolls) has glass eyes with an articulated, posable body. The dolls come with a broom hair brush, and some come with a spell scroll and a doll stand. Some have a unique pet, sold separately, and most have a personal witch mark symbol. Character cards come with the first edition dolls. They reveal augmented reality content when held up to a webcam: virtual doll animation and character video. The Core (Basic Line) dolls are part of an inexpensive budget line and have a non-articulated body and painted eyes as opposed to the usual glass eyes.

Summer/Fall 2012

Winter/Spring 2013

Summer/Fall 2013

The official Bratzillaz website launched in July 2012. The website included character bios, parallax scrolling, and games. In a first for MGA Entertainment, Bratzillaz games are available on apps for smartphones. It was closed on 2016.

On July 13, 2012, the official theme song for the dolls was revealed in a live-action music video, which was shot at the Canfield-Moreno Estate. In August, MGA released the first Bratzillaz webisode to the official website and YouTube. A second webisode was released weeks later on September 11, 2012. The first season aired until January 4, 2013. A second season was expected to be released due to a leaked unreleased webisode titled "Fashion Bites" and parts of it being featured at the end of "Midnight Beach" when Yasmina looks into the future. However, due to MGA taking a hiatus with the Bratz in 2014 to rebuild the brand, production of the dolls ended and a second season was never completed.


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