Anthony Pratkanis
| Anthony Pratkanis | |
|---|---|
CSICon 2016
|
|
| Born |
April 2, 1957 Portsmouth, Virginia |
| Nationality | United States |
| Fields | Psychology |
| Institutions | Carnegie Mellon University, University of California, Santa Cruz |
| Alma mater | Ohio State University, Eastern Mennonite University |
| Known for | Propaganda expert |
| Notable awards | 2006 UCSC's Excellence in Teaching Award Eastern Mennonite University Distinguished Alumnus 2009 2002 Telly Award |
Anthony R. Pratkanis is an author, advertising and political consultant, and professor of Psychology at the University of California in Santa Cruz, California. Pratkanis studies and writes on economic fraud crimes, terrorist and dictator propaganda, marketing and consumer behavior, and subliminal persuasion.
Pratkanis was born and raised in Portsmouth, VA and received his B.S. from Eastern Mennonite College in 1979. He went on to complete his M.A. and Ph.D. in Social Psychology from Ohio State University in 1984. Pratkanis's main psychological interests are social and group psychology, persuasion and social influence, communications, prejudice and stereotypes.
After graduate school, Pratkanis began his career teaching at the business school at Carnegie Mellon University, where he taught several popular courses in advertising and human behavior. In 1995, he was elected a fellow of the American Psychological Association. He is currently a professor of Psychology at the University of California, Santa Cruz For his courses on Social Influence and Social Psychology, he received the UCSC's "Excellence in Teaching Award" for the 2003-4 school year. In 2005 he was named the Psychology Class of 2005’s Most Revered Professor.
In addition to his teaching career, Pratkanis is a well known persuasion and fraud consultant. He has been an expert witness in numerous trials, including those against CBS Records/Judas Priest for subliminal messages, the State of Vermont v. R.J. Reynolds Tobacco, for two presidential campaigns, advertising and marketing campaigns, and other ventures. In 2002, he was awarded a Telly award for his work with the AARP on a commercial campaign Weapons of Fraud.
In 2006, Pratkanis was the founding editor of the journal Social Influence, promoting further research investigating aspects of social influence. In 2009 Eastern Mennonite University named him its Alumnus of the Year in recognition of his work on propaganda and persuasion.
In February 2011, Pratkanis was elected as a Fellow of the Committee for Skeptical Inquiry
...
Wikipedia