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American Strategic Insurance

American Strategic Insurace
Private
Industry Homeowners Insurance
Founded 1997; 20 years ago (1997)
Headquarters St. Petersburg, Florida, U.S.
Key people
John Auer, President, and CEO
Number of employees
500+ (2015)
Website www.AmericanStrategic.com

American Strategic Insurance (ASI) was formed in 1997 and led by CEO and President, John Auer. Its initial offering was Florida homeowners insurance. The company has experienced rapid growth and is now expected to offer coverage nation wide by 2017, establishing its place in the top 15 homeowners insurance providers in the United States. ASI is headquartered in St. Petersburg, Florida. These expansion goals are largely attributed to its acquisition by Progressive in April 2015. While this transaction allowed Progressive to have a controlling interest of 67%, Progressive has owned as much as 5% since 2012. Progressive paid $875 million for the acquisition. The strategic partnership between the two companies is meant to allow them to compete in the coveted insurance "bundling" market. Despite the acquisition, ASI still operates as an independent company, with CEO John Auer as its head.

ASI's three company values (Attitude, Speed and Innovation) are displayed throughout the company's headquarters. ASI moved their headquarters in 2013 to a new campus built to withstand a Category 5 hurricane. The 13-acre campus holds two company buildings, and includes an employee gym and an R'Club child care facility. R'Club Child Care, Inc., a nonprofit child care provider in Pinellas County, Florida, opened its new location at ASI's campus in 2014, offering over 200 slots with priority given to ASI employees.

ASI has also been a Better Business Bureau Accredited Business since 2004, and currently holds a rating of A+.

ASI was one of several major homeowners insurance carriers tested by the Atlantic hurricane season of 2004, which included Hurricane Charley, Hurricane Frances, Hurricane Ivan and Hurricane Jeanne. The 2004 hurricane season was the company's first opportunity for a strong impression with policyholders.

ASI’s current expansion goals are largely attributed to its acquisition by Progressive in April 2015. While this transaction allowed Progressive to have a controlling interest of 67%, Progressive has owned as much as 5% since 2012. Progressive paid $875 million for the acquisition. The strategic partnership between the two companies allows them to compete in the coveted insurance bundling market. Despite the acquisition, ASI still operates as an independent company, with CEO John Auer as its head.


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