22 Pushup Challenge

The 22 Pushup Challenge, sometimes called the 22KILL Pushup Challenge, was an activity involving pressing out twenty-two pushups to promote awareness for veteran suicide prevention along with honoring military service members and veterans.

The viral awareness campaign gained traction and started to garner Hollywood celebrity support and participation in August 2016. Social media outlets like Twitter, Instagram, and Facebook news feeds began to be inundated with video posts of celebrities doing their 22 pushups and then challenging other celebrities, pro athletes, politicians, etc. -- i.e. Dwayne ‘The Rock’ Johnson, John Krasinski, Chris Pratt, Chris Evans, Scott Eastwood and others have posted videos of themselves completing the 22 pushups.

The original campaign named #22KILL was created by an OEF Marine veteran named Andrew K. Nguyen, founder of multiple veteran organizations - 22KILL, HCC, White Star Families of America, and veteran.Me. The "Pushup Challenge" had first started in 2011 through the veteran nonprofit organization Honor Courage Commitment, Inc., but later continued to evolve while maintaining the foundation to honor military veterans and their service. In early 2013, the VA released a statistic that 22 veterans commit suicide every day on average which initially garnered limited media coverage.

HCC's original pushup challenge collaborated with Thunder Road Film #sweat4vets to launched the "22 pushup" campaign in Oct 2013.

The introduction of the black 22KILL Honor Ring in October 2013 which the founder along with a fellow Navy veteran Nicholas Ciolino who both brainstormed together sharing their perception that veterans' honorable service and sacrifices were unrecognized. Nguyen took on a personal mission in creating a unique and universal symbol in an effort to subtly display a recognizable symbol of honor with an objective of connecting veteran advocates with each other (by noticing the ring on others in public). The originally idea was to name it "Black Trigg" in reference to the tungsten/titanium black ring designed to be worn on the index finger or trigger finger of a veteran advocate or those who supported the cause. Both veterans and non-veterans who support the cause can earn an Honor Ring by committing to pressing out 22 pushups in honor for the US Military and the veterans who've served honorably.

...
Wikipedia