Winx Club (franchise)

Winx Club is a media franchise including a television series, books, clothing, video games, product line, DVDs and theatrical films.

Winx Club is an animated television series directed, created, and produced by Iginio Straffi and his company Rainbow S.r.l. The series is the first Italian cartoon to be sold in the U.S. It is aimed toward children between the ages of three and seven. According to Iginio Straffi's website, "Winx Club is an action and fantasy show combined with comedic elements. In the mystical dimension of Magix, three special schools educate modern fairies, ambitious witches and supernatural warriors, and wizards from all over the magical universe."

In Italy, there are two ongoing monthly comic books in publication. One is a Winx Club comic book, although its storyline is generally not related to that of the animated series. The other is Pixie, a spin-off of the Winx Club comic book centered around the pixies.

In July 2012, the Winx Club comics will become published in 96 page volumes in America. Random House will be publishing a junior novel series based on the show and multiple activity books in America.

A CGI feature film, Winx Club: The Secret of the Lost Kingdom, was announced in late 2006, and released in Italy on 30 November 2007. It was released on 20 November 2008 in Singapore. The plot of the film revolves around Bloom's origins, and takes place after the events of the first three season. The official website for the film covers several markets, with release dates and other information.

At the Licensing Expo 2008 in New York, Rainbow announced the production of a second film, slated to premiere in 2010. It was later announced in spring 2010 that it would be titled Winx Club 3D: Magical Adventure and it would be Italy's first 3D movie, with a release date of October 29. A 10-minute promo reel will be shown at the Giffoni Film Festival in July.

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