What's Her Face (doll)

What's Her Face was a line of customizable dolls that straddled the line between traditional fashion dolls and creative activity toys. Made by Mattel, the line ran from 2001–2003, and enjoyed only a modest success in a market dominated by Mattel's iconic Barbie and MGA Entertainment's Bratz dolls. Following the discontinuation of the What's Her Face line, their body molds were used for the Wee 3 Friends line of Barbie-related dolls. Several fashion, wig, and activity packs were also released for the What's Her Face line.

The standard What's Her Face Dolls are approximately 9.5" tall. Their most recognizable feature is a large round head with No Facial features. The doll's completely blank face is intended to be drawn on and designed by the owner, using included washable colored markers and if desired, special rubber stamps of eyes and mouths. A flower-shaped mask was also included, with corresponding holes to help align the stamps on the Doll's face. The Doll's oversized head lacks rooted hair, and has velcro on top, designed to help their changeable brightly colored wigs stay in place. The Doll's body is similarly stylized, approaching a nearly cartoonish pre-teen build with large, flat feet, which allow the Doll to stand on her own. Many of the Dolls sport molded-on floral-print panties, but the earliest Dolls did not, this feature being added midway through the line's run.

This initial Wave introduced the What's Her Face concept with the release of Four Dolls:

Glam, as her name implies, is the fashionista of the group. She has the palest skin of the Dolls in the line. The first edition "Glam" had changeable hot pink and blue wigs, and wore a reversible zebra-print mini skirt, (a possible reason for the addition of the molded panties later) and silver platform boots.

Sweet has the most artistic personality, and usually wears pink. Her debut edition had a bright red waist length wig, and a yellow wig with pigtails.

Hip likes music, and has a medium complexion. She had a medium-length, side-parted green wig and a pink wig with pigtails, and she wore bell-bottoms/capris and a reversible T-Shirt.

Cool is the sporty girl. She has the darkest skin of the Dolls in the line. She had a long straight orange wig with bangs and a purple wig tied in low pigtails. "Cool" wore an ensemble of a T-shirt and cargos that shortened to hot pants.

In 2002, Mattel expanded on the line with the "Head 2 Toe" What's Her Face Dolls. The same four characters were revisited with new looks and a few new gimmicks. The "Head 2 Toe" Dolls each came with only one wig, but it was streaked with contrasting colors that changed with the application of cold water. The Dolls' change-around clothing were all made with washable fabrics, so that the same markers used to decorate her face could be used to draw designs on her clothing as well.

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